Uncage Your TigerTiger Beer
For Chinese New Year 2022, Tiger Beer launched The Year of the Tiger campaign with global football icon Son Heung-Min. The South Korean star embodied the spirit of courage and determination, inspiring people everywhere to “uncage your inner tiger.” By tying the cultural symbolism of the lunar year to a universally recognized athlete, the campaign transformed a seasonal celebration into a powerful global statement of ambition and self-belief.










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