Projects



Dubai

Mitsubishi

A handcrafted journey through all seven emirates for Mitsubishi.

Don’t Look Down

A digital-born visual language for a story about disconnecting to reconnect.

FAB

A bold new identity positioning the UAE’s largest bank on a global stage.


Kite Beach

An adaptive brand that moves with Dubai’s most vibrant shoreline.

T-Rex Glamping

T-Rex Glamping redefines luxury escape, five-star comfort surrounded by dinosaurs.

XDubai

A new X for XDubai, sharper, bolder, and at the center of everything.

Dubai Harbour

A new identity where every line, curve, and wave leads to a smile.

Real Madrid World

A bold identity translating Real Madrid’s greatness into an immersive destination.

Oasis Bay

An organic brand new identity for a brand new water park.
Al Mamzar Beach

A brand new identity that reflects Dubai’s new shoreline.



Saudi Arabia


Burger King

A identity blending Saudi heritage with the flame-grilled attitude.
Tartish

A new Saudi carwash that feels nothing like a carwash.



Singapore


Heineken

A celebration of place and passion, designed for the world’s biggest stage.

Tiger Beer

A global call to courage inspired by the Year of the Tiger.

Voilah!

Visual storytelling through eyes, a symbol of curiosity and connection.


Rip Curl

A Hand made visual system for the three times world champiom.
SK-II

A visual language expressing the energy and elegance of Skinpower.



Moscow


Nike Run

Design built for Moscow Run: bold, urban, and made from the streets.
MasterCard

A foldable, pay-ready bag redefining convenience and sustainability.

Mini Cooper

A graphic celebration of Mini Cooper, shaped by Russian culture and urban energy.

DNA Redesigned

A totally new way to see, understand, and connect with your DNA results.

Nike Bra

Design built from Russian attitude: bold, urban, and made to move.


Brazil


ESPN

A playful campaign turning a Brazilian expression into an ESPN invitation.

Mitsubishi

Mitsubishi Outlander has the best consumer satisfaction rates in its category.


Adidas

A visceral identity capturing Flamengo’s raw energy beyond the jersey.


TBWA Brazil

An editorial tribute to creativity and football, born from Brazil’s raw streets.






Tiger Beer

For Chinese New Year 2022, Tiger Beer launched The Year of the Tiger campaign with global football icon Son Heung-Min. The South Korean star embodied the spirit of courage and determination, inspiring people everywhere to “uncage your inner tiger.” By tying the cultural symbolism of the lunar year to a universally recognized athlete, the campaign transformed a seasonal celebration into a powerful global statement of ambition and self-belief.

2022
Singapore