A handcrafted journey through all seven emirates for Mitsubishi.
A digital-born visual language for a story about disconnecting to reconnect.
A bold new identity positioning the UAE’s largest bank on a global stage.
An adaptive brand that moves with Dubai’s most vibrant shoreline.
T-Rex Glamping redefines luxury escape, five-star comfort surrounded by dinosaurs.
A new X for XDubai, sharper, bolder, and at the center of everything.
A new identity where every line, curve, and wave leads to a smile.
A bold identity translating Real Madrid’s greatness into an immersive destination.
An organic brand new identity for a brand new water park.
A brand new identity that reflects Dubai’s new shoreline.
A identity blending Saudi heritage with the flame-grilled attitude.
A new Saudi carwash that feels nothing like a carwash.
A celebration of place and passion, designed for the world’s biggest stage.
A global call to courage inspired by the Year of the Tiger.
Visual storytelling through eyes, a symbol of curiosity and connection.
A Hand made visual system for the three times world champiom.
A visual language expressing the energy and elegance of Skinpower.
Design built for Moscow Run: bold, urban, and made from the streets.
A foldable, pay-ready bag redefining convenience and sustainability.
A graphic celebration of Mini Cooper, shaped by Russian culture and urban energy.
A totally new way to see, understand, and connect with your DNA results.
Design built from Russian attitude: bold, urban, and made to move.
A playful campaign turning a Brazilian expression into an ESPN invitation.
Mitsubishi Outlander has the best consumer satisfaction rates in its category.
A visceral identity capturing Flamengo’s raw energy beyond the jersey.
An editorial tribute to creativity and football, born from Brazil’s raw streets.
For this project, I created a craft-driven visual identity built with creative coding, designed to translate the subject matter into a tactile, emotional experience.
The Brief:
Research revealed that children in the UAE were spending up to nine hours a day on their phones — a pattern linked to declining mental health, cognitive development issues, and lower academic performance. Awareness existed, but meaningful action had not yet followed.
The Concept:
To turn concern into movement, we partnered with Fixby to create Don’t Look Down — a 9-hour film that mimics the algorithmic loop of a teen’s daily doomscrolling. Screened at Roxy Cinema, the immersive format forced parents, teachers, and policymakers to confront the reality of excessive screen time.
The experience was interactive: viewers could end the film early using their own phones, a deliberate mechanic reinforcing the urgency for change. At the end, audiences were directed to endthescroll.com to vote in favor of smartphone restrictions in schools.
A pivotal moment arrived a few months later. Massive PR traction and over 500,000 “Yes” votes helped build the momentum that led the UAE’s Ministry of Education to officially ban smartphones during school hours — a decision that drove a surge in demand for Fixby’s lockable pouches as the leading solution to enforce the new law.
2025
Dubai