XDUBAI — Breno Ribeiro

We modernized XDubai’s iconic “X” without losing its bold spirit. The redesign stripped unnecessary weight, creating a sharper, more versatile mark that works across patterns, signage, and activations. Built on the brand’s mantra “Limits are meant to be pushed,” the new identity reflects energy, resilience, and movement, a system as daring and dynamic as the athletes it represents.

brenorn@gmail.com