OléTBWA - Brazil
To present TBWA’s creative portfolio globally, we designed OLÉ, an editorial project inspired by Brazilian street football. The book mixed photography from favelas and beaches with bold, hand-painted typography, echoing the raw energy and rhythm of the game. Each spread became a celebration of imperfection — brushstrokes, textures, and local language turned into design. More than a showcase of work, the book embodied the spirit of creativity without borders, reflecting how TBWA’s ideas play on a global stage with the same passion as football in Brazil.


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