A handcrafted book of poetry generated from a drive across all seven emirates.
A visual identity built through creative coding for a film about excessive screen time.
A global-facing identity for First Abu Dhabi Bank, rooted in Arabic heritage.
A new identity where every line, curve, and wave leads to a smile.
A personal project celebrating the culture and pride of Brazil’s Northeast.
A hand-carved emblem bringing together the seven chapters of Netflix’s Midnight Mass.
Real Madrid’s historic sash becomes a graphic system for a football theme park.
A reusable shopping bag with built-in contactless payment technology.
Two simple shapes. An evolving identity for Kite Beach.
A sharper X, built to move across every XDubai touchpoint.
A running campaign shaped by Moscow’s streets and urban energy.
Five-star comfort meets prehistoric adventure at T-Rex Glamping.
Turning complex DNA results into clear, accessible visual information.
A Year of the Tiger campaign celebrating courage with Son Heung-min.
A Saudi car wash with a character all its own.
An organic visual identity for a new water park.
A new visual identity for Al Mamzar Beach on Dubai’s shoreline.
A modular eye becomes an invitation to discover French culture in Singapore.
Saudi heritage meets Burger King’s flame-grilled character.
A brand that tells a story.
A Champions League can inspired by Portugal’s traditional tiles.
A handmade visual system for a three-time world champion.
SK-II’s signature red brings energy and elegance to Skinpower.
MINI’s British heritage, reinterpreted through Russian graphic culture.
A Nike sports bra campaign with an urban Russian perspective.
Redesigning an iconic Arabic brand to stand out on the shelf.
A Brazilian turn of phrase invites football fans to switch to basketball.
A commercial inspired by Outlander drivers’ satisfaction.
Rio’s street graphics meet Flamengo’s passion for the 2015 kit launch.
An editorial tribute to the football culture of Brazil’s streets.
The Region’s First Prehistoric Premium Retreat. An immersive hospitality branding and experience design project that scales experiential luxury for a family audience at Dubai Parks and Resorts. The concept blends the high-end comforts of a five-star glamping retreat with an unapologetically bold, Mesozoic-themed environment. By juxtaposing modern, premium amenities with primal, prehistoric encounters, the project delivers a highly memorable, narrative-driven destination.
2025
Dubai