NIKE BRA — Breno Ribeiro

For the launch of Nike’s sports bras in Russia, we designed a campaign that mirrored the daily challenges of female athletes. The stark contrast between raw black-and-white portraits and vibrant blocks of color became a metaphor for strength under pressure, discipline and chaos, struggle and breakthrough. With experimental Cyrillic typography amplifying the energy, the identity was unapologetic and bold, connecting performance with empowerment.

brenorn@gmail.com