Gabriel MedinaRip Curl
For Rip Curl, we captured the essence of surfing as motion frozen in time. Using sequences of blurred silhouettes, the visuals translate the flow of a wave and the rhythm of a maneuver into graphic form. Repetition became a pattern, turning the surfer into both athlete and icon. The campaign was anchored in Gabriel Medina’s legacy, blending raw energy with a timeless statement: That’s why I am here.