A handcrafted journey through all seven emirates for Mitsubishi.
A digital-born visual language for a story about disconnecting to reconnect.
A bold new identity positioning the UAE’s largest bank on a global stage.
A new identity where every line, curve, and wave leads to a smile.
A hand-carved visual language turning seven chapters of a Netflix horror series into one unified emblem.
A bold identity translating Real Madrid’s greatness into an immersive destination.
A foldable, pay-ready bag redefining convenience and sustainability.
An adaptive brand that moves with Dubai’s most vibrant shoreline.
A new X for XDubai, sharper, bolder, and at the center of everything.
Design built for Moscow Run: bold, urban, and made from the streets.
T-Rex Glamping redefines luxury escape, five-star comfort surrounded by dinosaurs.
A totally new way to see, understand, and connect with your DNA results.
A global call to courage inspired by the Year of the Tiger.
A new Saudi carwash that feels nothing like a carwash.
An organic brand new identity for a brand new water park.
A brand new identity that reflects Dubai’s new shoreline.
A identity blending Saudi heritage with the flame-grilled attitude.
A celebration of place and passion, designed for the world’s biggest stage.
A Hand made visual system for the three times world champiom.
A visual language expressing the energy and elegance of Skinpower.
A graphic celebration of Mini Cooper, shaped by Russian culture and urban energy.
Design built from Russian attitude: bold, urban, and made to move.
A playful campaign turning a Brazilian expression into an ESPN invitation.
Mitsubishi Outlander has the best consumer satisfaction rates in its category.
A visceral identity capturing Flamengo’s raw energy beyond the jersey.
An editorial tribute to creativity and football, born from Brazil’s raw streets.
Real Madrid World is the world’s first football theme park, located in Dubai. Conceived as an immersive experience, the project transforms football from something you watch into something you actively take part in.
At the heart of the identity is the sash, a historic element of the Real Madrid crest, reinterpreted as a bold, contemporary graphic device. Once purely heraldic, the sash becomes an active form, cutting through layouts, directing movement, framing content and guiding the eye across physical and digital spaces. Paired with a tall, vertical format, the system reinforces a sense of motion, progression and momentum, echoing both the architecture of the park and the rhythm of the game itself.
The identity balances legacy and modernity, combining the club’s heritage, symbols and colors with a flexible graphic system designed to scale across signage, printed materials, campaigns and immersive environments. The result is a living visual language, unmistakably Real Madrid, yet built for a new context where football is experienced spatially, physically and emotionally.
2024
Dubai