New OutlanderMitsubishi
Mitsubishi Outlander consistently ranks with the highest consumer satisfaction in its category, a fact that gave us confidence to push the storytelling further. Instead of relying on abstract claims, we built a cinematic narrative that felt larger than life yet grounded in reality. The campaign was structured as a film, supported by key visuals designed as bold newspaper spreads, turning the Outlander into breaking news. By mixing fiction and fact, we created a story of readiness, resilience, and excitement, making the car feel not only reliable but also part of an adventure worth sharing.




                 

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