An identity that listens to music and reacts to it.
A handcrafted book of poetry generated from a drive across all seven emirates.
A visual identity built through creative coding for a film about excessive screen time.
A global-facing identity for First Abu Dhabi Bank, rooted in Arabic heritage.
A new identity where every line, curve, and wave leads to a smile.
A playful identity inspired by a brain-shaped puzzle with a removable ring.
Real Madrid’s historic sash becomes a graphic system for a football theme park.
A Champions League can inspired by Portugal’s traditional tiles.
A hand-carved emblem bringing together the seven chapters of Netflix’s Midnight Mass.
Two simple shapes. An evolving identity for Kite Beach.
A running campaign shaped by Moscow’s streets and urban energy.
Saudi heritage meets Burger King’s flame-grilled character.
Turning complex DNA results into clear, accessible visual information.
A handmade visual system for a three-time world champion.
An organic visual identity for a new water park.
MINI’s British heritage, reinterpreted through Russian graphic culture.
A Year of the Tiger campaign celebrating courage with Son Heung-min.
A personal project celebrating the culture and pride of Brazil’s Northeast.
SK-II’s signature red brings energy and elegance to Skinpower.
A sharper X, built to move across every XDubai touchpoint.
A modular eye becomes an invitation to discover French culture in Singapore.
A Nike sports bra campaign with an urban Russian perspective.
A new visual identity for Al Mamzar Beach on Dubai’s shoreline.
A Brazilian turn of phrase invites football fans to switch to basketball.
A reusable shopping bag with built-in contactless payment technology.
A fast-moving identity for Nissan’s 100-metre race with Usain Bolt in Rio.
A commercial inspired by Outlander drivers’ satisfaction.
Rio’s street graphics meet Flamengo’s passion for the 2015 kit launch.
Redesigning an iconic Arabic brand to stand out on the shelf.
An editorial tribute to the football culture of Brazil’s streets.
A brand that tells a story.
Five-star comfort meets prehistoric adventure at T-Rex Glamping.
A Saudi car wash with a character all its own.
Personal stories and observations from everyday life.
Don’t Look Down
Context
Created with Fixby, Don’t Look Down brought the experience of teenage doomscrolling into a cinema through a nine-hour film. Viewers could use their phones to end the screening early.
Approach
Creative coding shaped a craft-driven visual identity for the campaign. The design translated the subject into a tactile, emotional visual language.
- Client
- Fixby
- Market
- UAE
- Disciplines
- Creative Coding, Art Direction
- Year
- 2025